When is the Best Time to Post Jobs Online? What Experts Recommend …
For online recruitment and the use of job boards, many recruiters rely on the response from their job ads in order to make good placements.
But as many candidates now have options of job boards as well as jobs to apply for, without any more time, it is ideal to determine what time is best for recruiters to post jobs online.
Conventional thinking has it that jobs should be published on Fridays so that candidates can view the jobs over the weekend and apply.
However, recent reports from online recruitment sites shows that the time when more applications are done online are Mondays and Tuesdays, especially when candidates come back home and remember how crap their current jobs are.
According to Dan at Broadbean,
the best time for applications builds up through Monday to a peak at Tuesday lunch time.
However, for some jobsites, if you post jobs on a Monday, the chances are higher that your jobs will be at the top as the most recent and thus get more clicks and attract more applications.
Many recruitment agencies and recruiters are set in their ways, but it will be worth making changes in order to get the best out of your online recruitment advertising.
Future of Online Recruitment Advertising - 2008 till date
It is no longer news that Online Recruitment Advertising is growing rapidly and the print and newspaper versions are dying a slow, but expected death.
The US statistics makes for an interesting read.
According to Market Research’s 2008 Outlook: Online Recruitment Advertising,
Companies will be rethinking their recruiting strategies. Over the next four years, we expect total recruitment spending to increase 25 percent, from $58 billion in 2008 to $73 billion in 2012. The beneficiaries will be online media and full-service employment agencies. Online spending will increase 43.5 percent to a record high of over $11 billion.
The report started by explaining how the number of qualified candidates at professional levels will be substantially low in the next few years due to a reduction in the overall workforce.
The situation is similar in the UK where more and more companies are now spending a large part of their recruitment advertising buget on the Internet.
The general job boards like monster and jobsite tend to make finding jobs very difficult even if they have larger job listings and more traffic. Recruiters will have to decide on better ways to recruit candidates, by looking for niche recruitment sites.
Enhance Media UK made some predictions on when online recruitment advertising will overtake traditional media/press recruitment adverts and extrapolated the chart to show expectations for the next 5 years.
They came up with a graph that showed predictions of future recruitment advertising revenues by channel. In making the analysis, they mentioned that:
The graph shows that in 2008 the internet will be the most valuable recruitment advertising medium, overtaking trade press in 2007 and regional press in 2008 (having already overtaken national press in 2005).
An explanation of the methodology used for the predictions can be seen on this link.
A future blog post on Online Recruitment Advertising in the UK will further expand on more current trends as the figures come in.