Jobtonic Now Offers Free Job Posting - Is Online Recruitment Referral Struggling?
Vic Okezie on June 17, 2008 in Recruitment Referral Sites
Jobtonic (alexa ranking 427,889), the UK’s leading referral recruitment site is free for job postings now. According to a press release on their website published on June 4th 2008:
The decision was made to increase the number of vacancies on the site and attract more jobseekers. It will help recruiters to find appropriate staff without going to any expense.
They also stated that Jobtonic is giving employers an opportunity to reach a large audience of 100,000 active UK jobseekers and advertise jobs to over 1.5 million passive users who are able to refer jobs to appropriate jobseekers outside the Jobtonic database …
The cool part was:
All these services are totally free and won`t cost a penny for recruiters!
This must be a huge shift from their original strategy to generate revenue from referral fees paid by recruiters when candidates are placed. This brings to mind the question: Are Online Recruitment Referral Sites still trying to figure out a sustainable business model?
Take the case of Zubka (alexa ranking 250,197) - launched by recruitment veterans in 2006 to so much fanfair, publicity and even funding from Benchmark.
From their website, you can learn that Zubka is a unique job referral site which can benefit you in two simple ways;
First, you can earn good money by recommending friends for jobs. (Yes, it’s that easy). And second, if you need to fill a job vacancy, Zubka helps you find the perfect person - in a simpler, cheaper, more hassle free way than the usual recruitment routes.
However for the last few months, things seems to be on the quiet side from Zubka. Are recruiters actually using this site? Are people really making money from these sites? Is the online referral recruitment business model viable?
Although Alexa rankings are not the very best in tracking web traffic, but they can be used in this case for comparing the reach of both sites jobtonic and zubka. Please see below.
Are you using these sites? Please kindly share your experiences …
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